When Sales Slow Down: The Dangerous Mistake Most Entrepreneurs Make (and What to Do Instead)

Last month, I got one of those “wait—what just happened?” notifications.

Our Steamboat Springs Airbnb — the one that usually books out months in advance — had a cancellation.

And not just any week.

Christmas week.

If you know ski towns, you know that’s basically the Super Bowl of short-term rentals — the week that makes the season.

So yes, I panicked. For about five minutes.

Then I remembered what I teach: panic is not a strategy.

Most people, when something that used to sell suddenly doesn’t, go into fix-it mode. They slash prices, rewrite the offer, or burn it all down because the discomfort of stillness feels unbearable.

But stagnation is rarely the real problem.
It’s a symptom.

Here’s how I approach these moments instead — both in business and in life.


1. Start with State of Being

Before you open another Google Doc or brainstorm new offers, pause.
Feel what’s actually happening inside your body.

Is it panic? Frustration? Fear?

Don’t bypass it — trace it.

Ask yourself, Where have I felt this before?

Because when a sales dip triggers fear, that fear often has roots far deeper than your current revenue report.
Maybe it’s the version of you who once got down to her last dollar in her early twenties.
Maybe it’s the memory of launching something that flopped and swore you’d never feel that embarrassment again.

Those emotional imprints don’t just disappear; they run the show until you bring them into awareness.

This is where my own work in parts therapy and Jungian archetype integration has become life-changing.
When you can witness the part of you that’s scared — without letting her drive the bus — you regain access to grounded, intuitive decision-making.

Before strategy comes state.
Always.


2. Listen Before You React

Once you’ve regulated your nervous system, start listening.

Not to your fear — to the field around you.

How is the market shifting?
Have your clients’ needs evolved?
Has the problem they’re trying to solve changed shape?

This isn’t about scrambling to follow trends; it’s about paying attention to context.

Too many entrepreneurs assume a slow sales cycle means their pricing is “wrong.”
So they discount. Hard.

But pricing is rarely the first lever to pull — it’s the last.

Value lives in perception.
When your branding, messaging, and reputation communicate clarity and trust, you have permission to play in your own pricing sandbox.

Which brings me to the real question you should be asking…


3. Have You Outgrown the Offer?

Years ago, I ran a program called The Dame MBA.
It was wildly successful — until it wasn’t.

I went from consistent multi-five-figure launches to two back-to-back $22K enrollments when I was projecting six figures.

At first, I blamed the market.
And yes, things had shifted — mentorship was booming and buyer skepticism was high.

But when I finally got honest, I realized the deeper truth:
I had outgrown the offer.

The content no longer matched the woman I was becoming.
The philosophies I’d once preached were evolving inside me, but I hadn’t updated the container to reflect that.

So my energy was out of congruence — and people felt it.
Because they always do.

People buy resonance, not rhetoric.


4. The Real Lesson

Stagnation isn’t always punishment.
It’s information.

It’s an invitation to slow down, reconnect to your state of being, and make decisions from grounded awareness instead of reactivity.

The night my Airbnb booking canceled, I resisted the urge to drop the price. I raised it — and walked away.
Weeks later, it rebooked at the higher rate.

That’s what happens when you operate from self-trust instead of fear:
You stop chasing certainty and start embodying it.

And that’s the work we do inside Inner Empire — the mastermind experience for women building empires of impact and abundance from the inside out.

We start with your state, calibrate your strategy, and refine everything in your orbit until the inner and outer worlds finally match.

Because sustainable success isn’t built on panic pivots —
it’s built on presence.