You can have the cleanest messaging on the internet.  You can have the best offer in your industry.  You can follow every strategy your mentor ever gave you.  

And still your results can stall.  Your conversions can dip.  Your business can start feeling like one big question mark.  Most women assume this means something is “broken” in their strategy.

So they tweak the funnel.  Rewrite the offer.  Redo the messaging.  Change the price.  Add more content.  Hire another coach. But here’s the hard...

Up until this last year, I only had one tattoo.
But if you’ve met me, you know I went big on the first one — half a sleeve.

Snow falling on peonies.
Mountains and water winding underneath.

Each element carries deep meaning for me — the snow representing the storm, the peonies symbolizing resilience under pressure, the mountains and water reflecting my lifelong connection to nature.

And while I still love the artwork, I’ve come to realize something deeper about the woman who first sat in that ta...

Last month, I got one of those “wait—what just happened?” notifications.

Our Steamboat Springs Airbnb — the one that usually books out months in advance — had a cancellation.

And not just any week.

Christmas week.

If you know ski towns, you know that’s basically the Super Bowl of short-term rentals — the week that makes the season.

So yes, I panicked. For about five minutes.

Then I remembered what I teach: panic is not a strategy.

Most people, when something that used to sell suddenly doesn’t, go into ...

Last week, I had a run-in with a surly plumber.

He was installing a brand-new hot water heater at our Steamboat Springs property — part family getaway, part short-term rental.

And when I say “surly,” I mean the kind of man who gives off “you’re lucky I even showed up” energy.

He acted as if my request was an inconvenience — even though, let’s be clear, there was a very clear exchange of value happening.

He installs the hot water heater.

I pay him a very inflated mountain-town rate because, ...

Launching Miracle Magnet Co. this year has been one of the most humbling and heart-expanding experiences of my entrepreneurial life.

After over a decade in business — mentoring, coaching, consulting, creating — I thought I knew how to build things.  But stepping into a completely new business model (e-commerce) reminded me that even seasoned founders sometimes need to become students again.

The creation process had its bumps — design tweaks, printer glitches, tech hiccups — but eventually, eve...

Summer is coming. And if you're anything like me, you're craving slow mornings, salty skin, and the kind of memories that don’t include your laptop in the background. But here’s the truth: a flowy, fun, and profitable summer doesn’t just happen—it’s designed.

Right now, I’m prepping for several trips: several mountain escapes to Steamboat Springs, extended family time in Georgia, a beach getaway, and a long-awaited trip to Banff. I want to be fully present for all of it. That’s why I’m laying t...

How to Simplify Your Business, Reclaim Your Energy, and Make Aligned Decisions That Actually Stick

In Part 1 of this series, we cracked open the pressure many high-achieving entrepreneurs feel to do more—more consultants, more strategies, more offers, more marketing channels. But here's what we know now:

More doesn’t always mean better.
In fact, more is often what’s keeping you stuck.

In this post, we’re diving into tangible ways to simplify, dissolve decision fatigue, and reconnect with your...

There's a silent epidemic happening amount high-achieving women in business- and it's not burnout (though that's definitely part of it).  It’s the addiction to adding more.

More offers.
More support.
More systems.
More strategy.
More tabs open on your browser—and in your brain.

And here’s the sneaky part: it doesn’t always look like chaos. Sometimes it looks like ambition. It feels like growth. It even sounds like the right next step. But eventually, it leads to the same place: decision fatigu...

Running a business is a satisfying adventure. It’s a journey that, if navigated correctly, can cultivate riches both internally and externally - providing you, your family, and teams an abundant lifestyle full of freedom. It’s a desire many individuals have, but only those who truly lean in get to experience. But what does it mean to lean in? What exactly are we being asked to lean into? At Prism, we’re inviting CEOs to sync with the life cycles of business; each of which come with their own cha...

We've met the mid-year mark! Have you conducted a business audit? If not, no worries, we're taking you through the highlights of how to dive in and dissect your business beyond the numbers, and align yourself, your team, and your business trajectory for the remainder of the year. 

First things first, we want to answer the question - why conduct a mid-year business audit? A business audit is not only a commitment to your goals, but a commitment to your clients and customers. They change and so d...